Recurring merchant problems
Each one groups complaints that recur across Shopify apps in the last 365 days of public App Store reviews. Open one to see how strong its evidence is.
Snapshot of 5 Nov 2026 · last 365 days
Getting an app configured without technical help
Strong evidenceApps work but are too hard to set up and configure without guided onboarding
307 reports · 146 app records · 34 app categories
Connecting sales and advertising accounts
Strong evidenceBusiness, ad and social accounts fail to connect, map wrongly or keep disconnecting from Shopify
217 reports · 74 app records · 14 app categories
Getting storefront app blocks live without coding
Strong evidenceMerchants cannot reliably install and activate banner, review and upsell blocks on their store themes without technical help.
160 reports · 109 app records · 21 app categories
WhatsApp order messaging
Strong evidenceOrder confirmations and updates over WhatsApp stop sending, disconnect, or get the business account restricted
131 reports · 12 app records · 3 app categories
Selling in the store's languages
Strong evidenceCustomer-facing text, emails and app admin are not available in the languages the store sells in
130 reports · 72 app records · 20 app categories
Trustworthy AI-generated content
Strong evidenceAI chatbot answers, product copy, images and ad creative come out wrong or invented
117 reports · 45 app records · 11 app categories
Inventory sync across channels
Strong evidenceStock levels drift between Shopify, marketplaces, suppliers and other stores, causing overselling and false stockouts
112 reports · 57 app records · 7 app categories
Matching storefront content to the store’s design
Strong evidenceStorefront forms and review widgets offer limited control over colors, styling and content, so merchants cannot match them to the store’s design.
107 reports · 58 app records · 13 app categories
Getting Shopify orders into shipping tools
Strong evidenceShipping integrations miss orders or fulfillment updates, forcing merchants to reconnect accounts and recreate labels.
96 reports · 46 app records · 7 app categories
Removing an app cleanly
Strong evidenceUninstalled apps leave code, redirects or storefront blocks behind
51 reports · 38 app records · 11 app categories
Product listings on marketplaces and ad channels
Moderate evidenceProducts fail to list, update or get approved on Google, eBay, Etsy, Meta and other sales channels
28 reports · 8 app records · 1 app category
Storefront speed with apps installed
Moderate evidenceApp scripts and widgets slow the storefront, and speed tools don't fix it
24 reports · 20 app records · 7 app categories
Storefront product search
Limited evidenceShoppers can't find products: search ignores SKUs and partial names, or stops loading
19 reports · 1 app record · 1 app category
Trustworthy tracking and attribution data
Moderate evidenceMissing or inconsistent conversion events and analytics reports leave merchants unsure which numbers to trust.
16 reports · 6 app records · 1 app category
Keeping selected bundles and add-ons intact through checkout
Moderate evidenceBundle items, custom options and upsells selected by shoppers fail to reach the cart, checkout or final order as intended.
15 reports · 8 app records · 1 app category