Trustworthy tracking and attribution data
Missing or inconsistent conversion events and analytics reports leave merchants unsure which numbers to trust.
- Reports
- 16
- App records
- 6
- App categories
- 1
- Last 3 months
- 7
- Trend, last 5 full months
- +40%
Largest single app: Facebook & Instagram, 9 of 16 reports. At least 15 reports across 2 app records; recency and concentration still need review.
16 reports by month, oldest first. The last month is still in progress (Nov 2026).
Merchants using analytics to judge campaigns and shopper behavior report missing sessions, purchase-event problems and inconsistent reporting. A Parkour reviewer describes "Over and under tracking"; a Clarity reviewer says new sessions are not being recorded. Other accounts question reported ROAS or describe information that requires a vendor to correct it manually. These are reports of lost confidence in measurement, not independent proof of each suspected discrepancy.
The sample is small and mixed: report customization, heatmap exports and ads producing no sales are not themselves attribution defects. The build case is credible only around demonstrably missing or inconsistent measurements. The evidence does not establish a common technical cause, a reliable market size or willingness to pay for another analytics subscription.
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